User Personas & Journey Maps: {project_name}

Source: personas.md

# User Personas & Journey Maps: {project_name}

> **Status:** Draft
> **Author:** Discovery Team — User Researcher
> **Date:** {date}

## Persona Overview
<!-- Brief summary of who uses this product and why -->

---

## Persona 1: {persona_name}

### Demographics & Context
- **Role:** <!-- Job title or role -->
- **Experience Level:** <!-- Junior / Mid / Senior / Executive -->
- **Tech Savviness:** <!-- Low / Medium / High -->
- **Usage Frequency:** <!-- Daily / Weekly / Monthly -->

### Goals
1.
2.
3.

### Pain Points
1.
2.
3.

### Current Workflow
<!-- How does this persona solve the problem today without this product? -->

### User Journey Map

| Stage | Action | Touchpoint | Emotion | Opportunity |
|-------|--------|------------|---------|-------------|
| Awareness | | | | |
| Onboarding | | | | |
| First Use | | | | |
| Regular Use | | | | |
| Advanced Use | | | | |

### Key Scenarios
<!-- 2-3 specific scenarios where this persona interacts with the product -->

#### Scenario 1: {scenario_name}
- **Context:** <!-- When and where does this happen? -->
- **Trigger:** <!-- What initiates this scenario? -->
- **Steps:** <!-- What does the user do? -->
- **Success Criteria:** <!-- How does the user know they succeeded? -->

---

## Persona 2: {persona_name}

### Demographics & Context
- **Role:**
- **Experience Level:**
- **Tech Savviness:**
- **Usage Frequency:**

### Goals
1.
2.
3.

### Pain Points
1.
2.
3.

### Current Workflow

### User Journey Map

| Stage | Action | Touchpoint | Emotion | Opportunity |
|-------|--------|------------|---------|-------------|
| Awareness | | | | |
| Onboarding | | | | |
| First Use | | | | |
| Regular Use | | | | |
| Advanced Use | | | | |

### Key Scenarios

#### Scenario 1: {scenario_name}
- **Context:**
- **Trigger:**
- **Steps:**
- **Success Criteria:**

---

## Cross-Persona Analysis

### Shared Needs
<!-- What do all personas have in common? -->

### Conflicting Needs
<!-- Where do personas' needs diverge? How should the product handle this? -->

### Prioritization
| Persona | Priority | Justification |
|---------|----------|---------------|
| | P0 | |
| | P1 | |

## Friction Points Summary
<!-- Top friction points across all personas, ranked by severity -->
1.
2.
3.

## Moments of Delight
<!-- Opportunities to exceed user expectations -->
1.
2.
3.